About
Hey there! I’m Jacq and I’m so honoured that you stopped by.
I love combining my marketing & fashion expertise to help business owners create head-turning personal or company brands that they’re proud to strut around!
I used to market sold out shows for a major music festival with headliners like John Legend, Lauryn Hill, The Roots, and I also co-founded the first fashion association in Canada.
That all might sound fancy, but both jobs were actually quite back-breaking. A little known fact is music marketing is equal parts creative and sweaty as you run around after artists and hang all forms of signage. Ask me sometime about a-frames and just watch me support my low back. :-)
Since those sweaty sign hanging days, albeit amazing and exciting times, I've discovered a passion for sharing truths, methods and systems with other entrepreneurs and creatives to bring order to developing their personal brand.
The real deal is I used to have major imposter syndrome…
Even when I was Marketing Director I was convinced my boss was going to fire me. Turns out that I just needed to believe in myself, and now I encourage others to do the same.
These photos do the best job of sharing my story…
Presenting local designers at the largest outdoor fashion event in Western Canada, SFDF Pose. Photo by Erin Crooks.
Working in the media pit! So, many good stories... Photo by Jocelyn de Moissac.
Behind the scenes at a ticketed photo shoot! Photo by Nicole Romanoff Photo.
Launch of the Saskatchewan Fashion Association with Mandy Pravda in 2019! Photo by Nicole Romanoff Photo.
Me + Lauryn Hill! I used to sing Killing Me Softly live for my grade 6 class! This was THE meeting for me! Photo by Bree Sopatyk.
Emily Haines of Metric at Sask Jazz! Photo by Matthew Grella.
A sold out crowd kicking off summer in Saskatoon. Photo by Matt Smith.
Local designers at SFDF Pose! Photo by Erin Crooks.
My fashion crew celebrating 5 years of producing live fashion events in Saskatchewan! Photo by Nicole Romanoff Photo.
Campaign for SFDF 2015! Photo by Erin Crooks.
30th Anniversary of Sask Jazz! Photo by me.
Winning Marquee Event of the Year in 2016!
Behind the scenes of how a stage is built. Photo by me.
View from my old office of a sold out show! Photo by Matt Smith.
Styling + tweaking on set! Photo by Nicole Romanoff Photo.
Styling work for published fashion editorial. Photo by Nicole Romanoff Photo.
Great times! So, how about today?
Today, I’ve taken all those interesting, diverse, and creative experiences and created an online mentorship program to help you build a brand, a message, and a plan that makes your heart sing for all your glorious fans to see and hear!
After working with some of entertainment, music, and fashion’s brightest stars, I have a gift of spotting what makes someone oh-so special.
Everyone has an “x-factor”- something totally mesmerizing about them - that never goes out of style.
That thing needs to be poured all over your brand, so that you can have a business that’s still standing 20, 30, or 50 years down the road. Because it means your brand was built with meaning, impact, intention, and sophistication.
Not sure what makes you oh-so special?
Keep reading!
I’ll show you everything you need to know about creating a captivating personal brand and powerful communications plan!
