About


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A Creative Agency providing proven advice and creating brand experiences & content with soul.

For modern entrepreneurs, marketers, and non-profits


| JACQUELINE CONWAY, FOUNDER |

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Hi and welcome! I’m Jacqueline Conway, I'm an award-winning marketer with 10+ years experience based in Saskatoon, SK.

I started TrendBlazer Studio as a vehicle to share my insights and experience from years in the Marketing Director’s chair, which is a mission that hits close to my heart.

I recall vividly my early days out of university, trying out different positions, even starting my own company, and then somehow ending up with the title Marketing Director. I felt completely out of my depth and had a case of nervous knots, daily!

Did I figure it out? Sure I did. But not without some bumps, mistakes, scrappiness, and hard lessons. I wouldn’t change a thing about it. These experiences have shaped who I am today—the leader of my own creative agency serving non-profits, entrepreneurs, and more!


| MY MISSION |

To pass along my tested truths, techniques, insights, and tips to inform the modern non-profit, entrepreneur, and marketer to reach their business and individual ambitions.

My blog is where I pass along along my techniques, tips, and truths in business, marketing and more. If you’re a business owner, fashion designer, musician, or just interested, head over there—there’s growing number helpful articles monthly!


| AGENCY PHILOSOPHY |

Taking a holistic approach to marketing + communications, to serve entrepreneurs & organizations from idea to campaign.

Visit my services page to see how we can work together. We’ll reach your goals purposefully, intentionally, with soul and, of course, style.

 

| EXPERIENCE |

These highlights focus on my experience in the music, fashion, event, & non-profit industries.

  • Drove 375,000+ people to the SaskTel Saskatchewan Jazz Festival (SSJF), Saskatchewan’s largest music festival, over 5 events as the Marketing Director

  • Directed the award-winning 30th Anniversary marketing campaign for the SSJF

  • Grew the Jazz Festival’s social media presence by 150% on Facebook, 60% on Twitter, and launched and grew the festival’s Instagram account to 4,000 followers

  • Launched a fully redesigned website and online store for the SSJF

  • Produced high value contests and giveaways growing the Jazz Festival’s email list by 20%

  • Co-produced the largest outdoor fashion festival in Western Canada to date—SFDF Pose as part of the Saskatoon Fashion & Design Festival (SFDF)

  • Appeared on CTV, Global, CBC, Rawlco Radio, Saskatoon Media Group, CFCR, and Shaw multiple times per year promoting the SSJF and SFDF

  • Appeared and contributed to Post Media and RefinedYXE

  • Named an it Girl for Saskatoon in the nationally published magazine FASHION

  • Nominated for a Western Canadian Music Award for Impact in Music Marketing

  • Adjudicated Creative Saskatchewan grant programs for musicians, artists, and arts organizations

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Creating meaningful, purposeful, and sophisticated work is where I focus. If this resonates with you, we should talk!


| FAVOURITE QUOTE |

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“Our work is to find our work, then give our heart to it.”

Buddha